Cross-functional advisory for established founders and CEOs who want to stabilize, scale, and build a more valuable company.
Led by Certified Scaling Up Coaches Mark Fotohabadi and Sebas Canseco, supported by a rotating roster of Master Coaches and specialist advisors—Growth Beyond Traction combines founder, operator, strategy, technology, and leadership experience to help your team solve the constraints that appear as a company becomes more complex. Choose a private advisory relationship tailored to your business—or join a vetted CEO Advisory Board for ongoing access to the team, frameworks, and outside perspective.
You already know the business can work. The question now is what the company needs to become in order to reach its next stage without requiring more and more of you.
They have a constraint problem. A revenue issue may really be positioning. A people problem may really be accountability. A cash problem may really be pricing.
Strategy, leadership, people, execution, financial performance, systems, negotiation, and enterprise value are interconnected. We look at the business as a system.
A six-step Results Roadmap designed to stabilize, scale, and position the business for succession, exit, longevity, or legacy.
Leadership Clarity
Human Stewardship
Constraint Diagnosis
Baseline Metrics
Team Alignment
Talent Optimization
Differentiation Shift
Demand Engine
Accountability Chart
KPI Ownership
Leadership Cadence
CashFlow Story
Execution Engine
Process Implementation
Software Integration
Meeting Rhythms
Financial Growth
Execution Discipline
Predictable Expansion
Quarterly Planning
Enterprise Value
Succession Strategy
Exit Readiness Score
Freedom
Growth Beyond Traction is led by Mark Fotohabadi and Sebas Canseco, both Certified Scaling Up Coaches, and supported by a rotating roster of high-caliber Master Coaches and specialist advisors. That structure gives each engagement a consistent core relationship while allowing us to bring in the right operating lens when the business needs deeper expertise in strategy, execution, people, systems, cash, leadership, or enterprise value.
Mark brings more than two decades of business-building experience together with an MBA in Finance, a Master’s in Dispute Resolution, and a PhD in Business Leadership. His coaching work centers on helping C-suite leaders connect strategy, people, execution, and cash—and turn difficult growth decisions into disciplined action.
Sebas brings 20+ years across software engineering, systems architecture, business development, team leadership, and founder experience. He is particularly focused on translating strategy into operating cadence, clear ownership, measurable priorities, financial visibility, and technology-enabled execution.
The third advisory seat is not fixed. We draw from a rotating roster of high-caliber Scaling Up Master Coaches and specialist advisors based on the needs of the business. That may mean deeper expertise in people, strategy, execution, cash, organizational design, leadership, succession, or another constraint specific to the engagement.
The business determines which lens matters most—not whichever specialty happens to belong to the person in front of you.
For CEOs who want a tailored advisory relationship built around their company—not a generic coaching package.
Designed for established companies that want deeper strategic involvement, a lead coach who knows the business, and access to the broader 1x1 Collective coaching team when the constraint calls for a different operating lens.
Not every CEO needs a $100K+ annual advisory relationship. Some simply need access to the room: Mark, Sebas, rotating guest Master Coaches, other highly vetted executives, proven frameworks, and a place to bring consequential decisions.
Bring the biggest constraint you are facing now. Work through real decisions with experienced advisors and peers.
Go deeper on one business, one decision, and one next move—with enough context to make the conversation useful.
Working sessions on strategy, people, execution, cash, pricing, leadership, succession, enterprise value, and more.
Practical tools and templates organized around Ground, Reposition, Organize, Workflows, Transformation, and Harvest.
A curated environment for founders, CEOs, presidents, managing partners, and senior operators—not a mass-market entrepreneur group.
See how we think before deciding whether you need a deeper private advisory relationship.
Hosted inside Skool. Built around direct access to the coaching team, practical application, and a highly vetted peer room—not a giant content library.
Join the CEO Advisory Board| Private Advisory | CEO Advisory Board | |
|---|---|---|
| Investment | $8K–$10K/month | $1K/month |
| Private CEO coaching | Yes | Group access |
| Leadership-team involvement | Yes | No |
| Tailored strategic work | Deep | Light / group-based |
| GROWTH Framework™ | Tailored implementation | Tools + group application |
| CEO peers | Optional | Core part of the experience |
| Best for | Companies wanting deeper involvement | CEOs wanting access, perspective, and a lower-commitment starting point |
Growth Beyond Traction is led by Mark Fotohabadi and Sebas Canseco, both Certified Scaling Up Coaches. They provide the consistent core relationship, while additional Master Coaches and specialist advisors are brought into engagements when their expertise is relevant to the company’s current constraint. The CEO Advisory Board also features rotating guest coaches and advisors so members can benefit from a broader range of experience without losing continuity.
No. We can work with companies using a formal operating system, an internal system, or no formal system at all. The framework serves the business—not the other way around.
Private advisory is tailored, high-touch, and can involve your leadership team. The CEO Advisory Board is a group environment for outside perspective, frameworks, live advisory, and peer learning.
Yes. That is one of the reasons the Board exists: to let you experience the thinking, advisors, and framework before deciding whether deeper involvement makes sense.
No. Content supports the experience, but the value is access, application, live problem-solving, and the quality of the room.
Succession, Exit, Longevity, or Legacy. The point is not that every owner should sell. The point is to build a company valuable and transferable enough that the owner has options.
Ground. Reposition. Organize. Build the Workflows. Transform. Harvest.
STABILIZE → SCALE → SELL™
Share a few details about your company and the challenge you want to solve. We’ll review the application and follow up with the right next step.